The first lesson is that you are a business and every artist no matter what you do, weather its rap, Singer, model even if you are a D.J., whatever you do, you have to understand, you are a business. Jay Z said it best, “I’m not a businessman, I’m a Business… man. That just means that you operate like a business you are the CEO of your business you are in charge, not your lawyer not your manager not your your record company CEO, no one other than you are in charge of your career. Anything that happens in your career, you are responsible. In order to be successful, one must learn his or her craft of course but also learn all the aspects of business. Marketing, Advertising, Promotion, Branding, Sales, Distribution, Competitive Advantage, Budgeting, Goal Setting, Strategy, Tactics and Team Building.
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