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For Us By Us: An Urban Classic

The night of Valentine’s Day was just another day. A regular day. No plans, no love in my life, nothing. As usual, I was scrolling on Instagram and happened to see a sponsored post on my news feed, something about the new FUBU and Puma collaboration. Quickly, it caught my attention. Turns out to be launch event with the founder of FUBU himself, Mr. Daymond John. I know y’all remember FUBU. The same brand everybody was rocking in the early 2000’s. LL Cool J was one of the people I remember seeing on TV wearing it and it was so dope so I was really excited and decided to make a trip to the Queens Center Mall the next day for this moment. The next day came, I got ready, of course I had to get fresh, it’s a must. LOL! I even pulled out my vintage FUBU blue windbreaker jacket so that when I knew when my moment came to meet this guy, I wanted to show how much of a fan I am of his clothing brand. The event started at 4. I got to the mall around 2:30 and I was nice and early. I forgot to mention that the post on Instagram said that the first 25 people who show up gets a free $50 Puma gift card, I was the eighth person on line. 2 hours went by and it was finally time to go inside. When my time came, I got my card and went straight inside. When I finally went inside of the Puma store, they had the entire store set up just like a red carpet event. DJ Drewski From HOT 97 was inside spinning all of the dope hip hop joints and there were these dudes lined up and everyone including the employees were rocking their fresh FUBU/Puma joints. Head to toe. I waited patiently to meet Daymond and finally I did. Just like I thought, meeting the man himself was another dope moment for me. He even showed me love for the windbreaker jacket and signed a little flyer for me. I copped me a red medium exclusive Puma/FUBU shirt to rock with my Puma’s this summer. It’s a must. I paid for my shirt and even got a free copy of Daymond John’s book called “Rise And Grind.” He signed my book and I left. I left with such an euphoric feeling. Excited to be able to meet yet another legend in hip hop culture and even have something exclusive that not everybody will have. I will also be reading that book. Definitely has some gems in it I can learn and use for myself because fashion is my thing too.



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